Marketing and Sales Materials
Background
At Trident Design, designing products was only half the battle. We also offered the service of getting the client’s product to market in various ways, including licensing it to established companies, and/or funding the production costs on crowdfunding platforms like Kickstarter and Indiegogo.
Strategy
When pitching to companies, we used more traditional methods like sell sheets and pitch decks. When crowdfunding, we had to find our audience, and figure out how to engage them by testing landing page variations and ads.
Company:
Trident Design
Team Members:
1-2
Contributions
Designing layout and graphics based on KPIs for the project
Creating page variations for A/B testing
Composing layout, graphics and text for sales materials
Landing Pages
Our marketing manager drove traffic from ads to a landing page where we could promote an upcoming product and collect email addresses. We would test the design of the page to see which images and layouts performed better, and where the email signup was most effective.
I was heavily involved in this iterative process, generating ideas for layouts to test and updating based on the results of A/B tests. I helped facilitate landing page testing for about 7-8 crowdfunding campaigns.
In the example pages below, the product was a bottle opener that was originally manufactured decades ago, and the client wanted to bring the nostalgic (and effective!) tool back to life. I laid out all pages, found images or video stills, suggested vintage graphics for our designer, and worked with the marketing manager to decide which variations to test next.
These were our 3 initial variants, but we created many other iterations based on how different aspects were performing in the A/B tests. A variant of the left page was the most successful, with the email form at the top, and an animated gif showing the product in action without hitting play.
Sell Sheets
At Trident Design, we worked on invention ideas for clients as well as members of our own team. We took each idea through the market research and design phases, and then began to 3D model and prototype them.
Once we felt the concept was viable to take to market, we would create sell sheets to give to potential licensing agents or give out at trade shows. I was the main designer who created the sell sheets.
Some products already had renderings, logos or branding preferences by this stage, but most of the time it was up to me to create these as needed. I used Adobe InDesign and/or Illustrator for layout and graphical elements, Keyshot to create renderings from 3-D models, and occasionally Photoshop to put a product into an existing scene.
This product went on to be licensed and sold.
Logo designed by coworker.
I did not take these photos, but rendered the product into them.
These are just a few of the sheets I designed - see more samples here!